Fundraising is…

When I was growing up in the 1970s, my older sister used to have these “Love is” characters around… for a young boy, they were quite annoying…

… However, using that theme in February, I thought we could discuss just what is “fundraising”:

Fundraising is NOT:

  • Fundraising is not bake sales (cookie dough, wrapping paper, wreaths, or just about any DC trip effort)…
  • Fundraising is not begging…
  • Fundraising is not pickpocketing…
  • Fundraising is not sales…

Instead, Fundraising IS:

  • Fundraising is the systematic use of limited resources to receive charitable donations (Wikipedia definition)…
  • Fundraising is owning/managing the relationships of the organization (my favorite definition)…
  • Fundraising is philanthropy…
  • Fundraising is nurturing generosity…
  • Fundraising is connecting to hearts…
  • Fundraising is helping connect resources to needs…
  • Fundraising is not apologizing for asking…

And last, Fundraising IS vital to our schools, and vital to start now, but don’t just take my word on it:

“Faith can exist without money, but religious organizations cannot.” –GW Bowersock

“Most religious institutions would go bankrupt, but for the benevolence of a few major donors.” –Laurence Iannoccone

Transformational fundraising takes a long time. Urgency is the enemy of fundraising.” –Eileen Savage, J Paul Getty Trust

Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible. –St. Francis Assisi